YouTube Content & Management
Between Tracks handles every frame from strategy and production to editing, SEO, and publishing, so your YouTube channel becomes your most powerful business tool.
Your brand,
found.
#2
Largest search engine globally
2.7B
Monthly YouTube users
+41%
More organic traffic with video
A tree planted per project
THE OPPORTUNITY
Why YouTube is the smartest
investment for your brand
YouTube isn't just a video platform. It's a search engine, a trust-builder, and a lead generation machine that works around the clock.
Search Engine Visibility
YouTube videos appear directly inside Google search results. A well-optimised video can rank for terms your website struggles to reach.
Google indexes every video ↗
Compounding Returns
Unlike a social post that vanishes in hours, a great YouTube video keeps attracting views and leads months, even years, after it's published.
Content that works 24/7 ↗
Audience Trust
Video builds trust faster than any other format. Seeing and hearing you positions you as the authority before a prospect ever books a call.
Know, like & trust ↗
Website SEO Boost
Embedding videos on your site increases dwell time, a key ranking signal for Google. Pages with video attract up to 41% more organic traffic.
+41% organic traffic ↗
One Video, Many Platforms
Your YouTube content becomes LinkedIn posts, Instagram Reels, and podcast audiograms. Extract maximum value from every recording you make.
Repurpose & multiply ↗
Community Building
YouTube's algorithm, community tab, and subscriber feed create a two-way relationship with your audience that no other platform can match.
Subscribers become advocates ↗
WHAT WE OFFER
Full-service YouTube
productioN
From your very first video to a fully managed monthly presence, we match our support to where you are and where you want to go.
Everything you need to launch with confidence: channel setup, brand alignment, channel art, intro/outro production, and your first batch of videos, all managed for you.
YOUTUBE CHANNEL LAUNCH
01
You focus on showing up on camera. We handle everything after: editing, colour grading, captions, thumbnail creation, and full upload management.
VIDEO EDITING & POST-PRODUCTION
02
KEYWORD RESEARCH
DESCRIPTION& TAGS
TIMESTAMPS & CHAPTERS
TRANSCRIPT UPLOAD
CONTENT GAP REPORT
ACTION PLAN
BRANDING REVIEW
SEO HEALTH CHECK
YOUTUBE SHORTS
INSTAGRAM REELS
LINKEDIN CLIPS
SUBTITLE OVERLAYS
CAPTIONS & SUBTITLES
SHOW NOTES
CUSTOM THUMBNAIL
SCHEDULED PUBLISHING
INTRO & OUTRO CREATION
CHANNEL SETUP & BRANDING
KEYWORD STRATEGY
PUBLISHING CHECKLIST
FIRST VIDEO PRODUCTION
PROFESSIONAL EDITING
Titles, descriptions, tags, chapters, hashtags, and keyword research, all tuned to put your videos in front of the right people on YouTube and Google.
YOUTUBE SEO OPTIMISATION
03
TITLE OPTIMISATION
Already have a channel but not seeing results? We dig into analytics, branding, SEO, and content strategy to find exactly what's holding you back and how to fix it.
YOUTUBE CHANNEL AUDIT
04
PERFORMANCE ANALYSIS
Turn long-form videos into vertical Shorts and social-ready clips for Instagram, LinkedIn, and TikTok, maximising the reach of every recording.
sHORTS & SOCIAL CLIP CREATION
05
PLATFORM NATIVE FORMATING
A fully-managed monthly retainer covering strategy, editing, SEO, publishing, analytics reporting, and growth recommendations so you stay focused on your business.
ONGOING CHANNEL MANAGEMENT
06
END-TO-END PRODUCTION
ANALYTICS DASHBOARD
GROWTH REPORTING
MONTHLY STRATEGY SESSION
COMMUNITY MANAGEMENT
HOW WE WORK
From discovery call
to live on YouTube
A clear, collaborative process designed to take the complexity off your plate entirely.
Discovery Call
We learn your goals, audience & brand voice. No templates. Every channel strategy is built from scratch, for you.
Strategy & Plan
We map out topics, keywords, formats, and a publishing schedule that suits your business and your capacity.
Production
You record, we do everything else! From editing, graphics, captions, thumbnails to metadata. You approve, we publish.
Optimise & GROW
We track performance, iterate on what's working, and continuously improve to grow your views, subscribers, and leads.
eCO cOMMITMENT
We plant a tree for every project — your YouTube channel grows, and so does the planet.
Questions about our YouTube services
Can't find what you're looking for? Drop us a line.
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We offer YouTube Channel Launch packages, ongoing video editing and post-production, YouTube SEO optimisation, channel audits, thumbnail design, and repurposing your content into YouTube Shorts and social clips. If you need something more bespoke, just ask.
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Not at all. We can build your channel from scratch with our Launch package, or step in at any stage. Whether you need editing support, a strategic audit, or a full managed service.
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YouTube is the world's second largest search engine. Well-optimised videos can appear directly in Google search results — two bites of the same cherry. Embedding videos on your website also increases dwell time, a key signal for Google's algorithm, which can boost your site ranking too.
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Yes! Just like every other project we take on, we plant a tree for each YouTube project. Your brand grows on YouTube, and something grows in the world too.
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Yes, this is exactly what our Channel Audit is designed for. We analyse your existing content, SEO, branding, and analytics to identify what's holding your channel back and give you a clear, prioritised action plan to fix it.
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Absolutely. We currently work with clients in the UK, USA, Canada, and Europe. All of our services are delivered remotely, so wherever you are, we can help your channel grow.
FAQ
ready to grow on Youtube?
Book a free discovery call. We'll talk through your goals, your audience, and exactly how YouTube can become your most powerful marketing channel.